A great article from Wired 12.10 on "The Long Tail" - the theory that says there's all this unused value in the rare and specialist stuff people look for online. Paul McCarney and Gour Lentell from Decide Interactive have been preaching this for at least five years that I can remember. Great to see them being validated. Now to get more specialist and rare DVDs included on www.homescreen.com.au!
Monday, October 11
The Long Tail is a longer tale than you thought
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