I've been a customer of Macquarie Bank now for a few years and it's occurred to me just now that they have one single unique advantage over their competitors:
It doesn't seem like a big deal, I know, but it makes an enormous difference to call a toll-free number to speak to someone who:
- Isn't in Mumbai
- Did finish high school
- Knows what you need; and
- Is able to do it for you immediately, without any fuss or bother, and without having to transfer you to someone else.
It shouldn't really be an exclusive point of difference, but it seems to be.