Thursday, December 1

Reading the state of the industry from the job ads: here comes the boom

The ad for the position of Web Producer for Voce on goes like this:

Voce is a start-up wireless phone company, well capitalised by our industry-leading parent company...

...I've read enough already. This is the second time I've seen Voce leading with a statement along the lines of "we've raised loads of cash and we're going to spend it as fast as we can."

The first time was actually on the About Us page of their website, though thankfully that's been amended since I was there last.

Call me old-timer if you like, but back in the last web boom, none of the companies with a mission statement that led with, "we raised this much money from the following really impressive people" made it through the lean times. None of the companies that lured new employees with stories of how much money was floating around the cubicles was able to retain good staff when the going got tough. And no investor likes to see an investment boasting about how generous they've been. An investor wants to feel like they've raised just a little less than they actually need.

Anyway, call me old-timer, but when was the last time anybody got up for a lady on the bus?...(mutter, mutter...)

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