Update: Steve Rubel says a very similar thing here in AdAge.
Now its Web 2.0, and evangelists and their relationships with customers and the industry are vital to a startup. Marketing Web 2.0 companies is mainly about direct relationships with the kinds of customers who will introduce their friends to your product or service. I'm thinking people like Luke Watson at Bluepulse, Tara Hunt in all her guises, and Mick Liubinskas at Tangler.
So I was delighted to see that IM startup Meebo is recruiting evangelists in such an explicit and planned way.
Meebo has an impressive product that illustrates an intuitive grasp of the new web and they have a buzzing community of users. So they can really benefit from having the right people evangelising to create more and deeper relationships with their customers.
It would be a great role; how I wish I were 25 again!
Customer Engagement Superevangelist
How you’ll contribute:
How you’ll be measured: